One of the key aspects of doing business is knowing your market. This process of learning your market becomes increasingly more complex as businesses expand operations internationally. As you look at opportunities to expand, it is necessary. In this Ezine article by Ian Sawyer, some general types are given for businesses engaged in a localization of markets. The focus of your business efforts should always been on learning what makes your market “tick” and how to target them specifically to maximizes the work that you can accomplish for them.