The Miami Herald did an article on social media and outline some of the things that businesses face in this growing marketing trend. Like any marketing or business plan, it is important to look at a couple of elements: time, cost, and relevance. The first two are key to many small businesses. Effective social media campaigns grow over time and do have built in cost potential. Should you hire someone specifically to manage a social media campaign? How do you make that determination. How frequently will you blog? Update a Facebook company page? Send tweets? Also, how are you going to develop your online “following”? Social media is definitely a major part of today’s market and should not be ignored, but it also needs to be an effective tool in a businesses arsenal.