LeBron James and Your Business

It was amazing to see all of the buzz that the recent free agency of LeBron James has created in the sporting world, but it is also interesting to evaluate the corollaries between the Lebronathon and the marketing small businesses try to engage in.  Here are two takeaways your business can learn from the LeBron James decision:

1) Let Your Excellence Demand Attention-

LeBron James was able to do something that most small business owners wish they could do, command the attention of the world.   It is amazing that one player was able to get the number 1 sports media outlet to change their scheduling and allow him to make his announcement on their station.  Now it is highly unlikely for you to be able to get your product on CNN, Fox Business or other major media outlet today, but there is a lesson to be learned from LeBron.  Be excellent and your excellence will put you in a position to get the attention that you need.  LeBron had measurables (key statistical figures) in his field that put him as arguably the best available player in this year’s free agent class.  Because of that he was able to demand and get attention.  Make sure that as you develop your product or service, you have a way to demand attention because you have the “stats” to back up your excellence.  Something that will allow people to see why they need you.

2) Improve Your Management and Retain Key Employees-

LeBron James leaving Cleveland was a great blow to the fans of Cleveland and to the Cavaliers organization.  Almost instantly, LeBron James was converted from a hero to public enemy number one.  But much of the blame for LeBron’s departure has to be placed squarely on the feet of management.   Dan Gilbert and his management team simply did not put a team around LeBron James that put him in a position to win a championship and it did not appear that they had the capacity to do so.  Furthermore, following LeBron’s very public departure, Mr. Gilbert wrote a letter that appeared more apt for a bitter 13-year-old ex-girlfriend or boyfriend than a high profile company owner.  That letter could significantly impact how future star player perceive his management style, role as an owner and how he treats players.  What are you doing in your business to ensure that you indispensible employees stay with the organization?  What are their opportunities to meet their goals?  What ARE their goals?  Also, if someone does leave, what signal are you allowing to be sent to current and future employees?  Make sure that your properly and respectfully manage your organization.

The business of sports can provide many examples of general business principles… What examples do your see?

Running an Effective Facebook Promotion?

It is always interesting to watch and see which social media promotions seem to work and which seem to not generate as much interest as the promoter would like.  What are some of the keys that a company or individual should keep in mind when starting  a promotion and how can they increase the odds of effectiveness?  Let me use a promotion that I currently am taking part in to demonstrate some key principles:

1) Keep it simple

I decided that I would enter in a promotion that the Sofitel Miami Hotel is sponsoring in an attempt to win a weekend getaway.  I am getting married soon and thought that it would be a fun promotion to try to win.  The rules of the promotion were fairly simple.  They requested that all the interested parties email a picture of Miami to them.  That picture would then be displayed on their website and the picture that is “liked” the most would be the winner of the weekend getaway.  The.benefit to going this route is that it allows Sofitel Miami Hotel to have the contestants recruit followers to the site and then increase it social media base organically.

2) Be engaging

The second critical element to an effective social media campaign is that it needs to be something that is engaging.  People have to become and remain interested in what you have offered to them.  In the Sofitel Miami Hotel campaign, it has been interesting to following how engaged its participants have been.  There really has not been a high level of promotion of the contest by the participants so far.  They did have a two week window for “liking” the photographs, so a lot can still happen, but you need to make sure that if you want the promotion to work, that the “promoters” that you have are fully engaged in the process.

3) Offer a reward

In this instance of the Sofitel Miami Hotel campaign, the reward is a weekend getaway at the hotel.  What the reward does, is that it gives individuals further incentive to promote your product.  The reward could be discounts, free merchandise, or other contests.  The reward is what helps people to become more engaged in the process and feel more committed to the promotion process.

 

I recognize that this is a bit self interested, but here is my photo for the contest: Robert Rogers Photo Link.  If you feel so incline, I would love the vote.  Also, feel free to leave a comment about what you think are good techniques for a Facebook promotion.

South Florida Small Business Spotlight: Legens Publishing

This week, the spotlight is on local publishing company, Legens Publishing.  Enjoy getting to know this Miami small business.  If you or someone you know should be spotlight, feel free to send me a message at: www.corallaw.com.

What is your business name?

Legens Publishing

How long have you been in business?

One year

What industries do you serve?

Bookstores and Internet-Interactive children’s website

What motivated you to start your own business?

Business development is a talent that I have always possessed. The lack of employment opportunities in the present  economy served to remind me of how much I have enjoyed entrepreneurship in the past, and it propelled me to take on another business endeavor.

If there is one aspect of your business that sets you apart, what would it be?

Involving and nurturing needy children. Guiding them to believe in themselves and to pursue their dreams. Grooming them for their future careers.

What is your favorite part about owning a business?

I enjoy growing a business; it offers me an opportunity to provide others with the chance to expand their talents and develop their dreams. I enjoy mentoring others and seeing them excel.

Who is your ideal client/customer?

Children age five to twelve, their parents, and grandparents

What is something that you have learned as a small business owner that could assist other small businesses?

Entrepreneurship affords one opportunities to serve the community outside of the boundaries and limitations that large organizations implement.

Is there anything else that you would like to share about your business? 

Legens’ vision is to establish a not-for-profit foundation for needy children in which the children will have a hand in the operation of the business. The hands-on opportunity for learning, by having children earn a seat on the “Chalk Board of Directors” of the company, will give children the opportunity to learn the basics of marketing and promotion, business skills, and virtual teamwork as they strategize and communicate with each other via the internet.

Legens is planning to create a repertory acting/performing company designed to entertain as well as to educate children. We will offer youth a wholesome outlet for their imaginations while simultaneously grooming them for their future careers as they deal with the challenges of growing up.

 

Additional Information:

 Legens Publishing was just awarded a $5,000. government grant. The funds will be used for current and future promotional and marketing plans, to make the website more educational and interactive, to offer children a club membership and an opportunity to learn the basics of marketing and promotion by earning a seat on the “Chalk Board of Directors” of the company. The grant was offered by Miami Dade Community Action Agency as a Micro Enterprise Grant and it was my first attempt at grant writing!

Over its lifetime, Legens Publishing hopes to accomplish the establishment of a foundation for needy children in which the children will have a hand in the operation. I aspire to create a repertory acting/performing company to entertain as well as to educate children to pursue spiritual and personal growth as they deal with the challenges of growing up.

We have held two book signings at Borders Books at the Dolphin Mall (picture above) and already have a long list of future regional events planned. Barnes & Noble has purchased the book for their New York store and I expect it will be available in all the Barnes & Noble and Borders' stores very soon.

Entrepreneur Profile: Robert Rogers

I was recently profiled on GablesHomePage.com, a local site about Coral Gables businesses and events.  I had a great discussion about entrepreneurs and small businesses and ways to improve their impact on the city.  Here is a link to the article:

http://www.gableshomepage.com/conversations/2010/05/13/entrepreneur-profile-robert-rogers

5 Ways to Enjoy Your Small Business Work Week More

I think all of us would like to get a little more enjoyment out of the sometimes more mundane things that we face on a daily base.  All too often work moves to the top of the list of things that people dislike.  Here are 5 ways that you can enjoy your business week more.

1) Incorporate One Passion Into the Work you Do-

Everyone has things that they love to do or information/ideas that they love to follow.  Our workload becomes far more interesting when we can find a way to bring that passion in to the things that we are doing in our jobs.  Take some time to make a list of the things that are most interesting to you.  Then make a list of some of your responsibilities or tasks at work.  Compare the two lists to see if there are some things from the first list that you can merge with the things that you are doing on the second list.  You would be surprise to see how you attitude about those tasks changes when you incorporate things you are passionate about.

2) Find a Way to Serve-

Service has an amazing way of invigorating the mind and motivating us to become more engaged in the work that we are doing.  Don’t discount the impact that it can have in making the work that we do become more meaningful.  Service can happen in a couple different ways: 1) plan projects with co-workers to build up  your community or 2) find ways to do something extra for clients, neighbors, co-workers or friends.  Set aside some time each week to do something entirely focused on someone else.  It will enrich your work week.

3) Cut Out the Unnecessary-

Take careful stock of all the tasks that you have on your to-do list.  What items are necessary?  What can be cut out or delegate?  When we do a better job of managing our time and our responsibilities, it can go a long way to giving us peace of mind and more enjoyment because we are doing more of what we enjoy and less of the mundane.  Now, unfortunately, it is nearly impossible to cut out all the mundane tasks that we have on our plates, but better time management will allow us to minimize the time wasters that we so often engage in.

4) Make a Friend-

People are really social creatures and it is critical for peace of mind to develop meaningful relationships.  This is especially true in business.  Your week will become more enjoyable as you find clients, customers and co-workers with whom you can have interesting conversations.  Be engaging with those around you and take some time to learn more about others.  Invite someone new to lunch this week.  Ask a client about their family.  Have a conversation that you wouldn’t normally have.

5) Stay Focused-

Finally, do your best to stay on task.  Work is most meaningful when it is done properly and with full energy.  Remove the things that normally distract you and focus on achieve all that you desire from your workday.  Be persistent and actively engaged in your tasks and they will become more enjoyable as time moves along.

The Power of ‘Us’ in Business

One of my least favorite business phrases is: “What’s in it for me?”  Business… real business… is about establishing and maintaining relationships, not just unilaterally deriving a benefit from another party.  Too many business owners get too focused on a winner take all mentality that they lose sight of the power of collaboration with business and the benefits that come with it.  When business owners change the question to: “What’s in it for us?”, business becomes more meaningful.  Here are three reasons why “us” is a more powerful form of business:

1) “Us” focuses on the relationship-

The best kind of business is one that persists.  When you are able to retain a client and do work for them year after year, it maximizes the initial investment that was made to secure the business.  Also, if you have development a good relationship with a client/customer, that will more often than not translated into additional business in the form of referrals.  Also, it will allow you to generate a better reputation, especially if that individual or company provides a positive review or testimonial.

2) “Us” leads to negotiation-

When you are focused on consensus and collaboration, it is far easier to negotiate a beneficial deal for all involved.  It also makes it more likely for parties to be able to openly and frankly discuss current and future opportunities without fearing that information would be “used against them.”  This type of disclosure would leave to more meaningful and informed business decisions and allow for business owners to create more effective and profitable business ventures over the long term.

3) “Us” minimizes conflict-

If both parties are focused on us instead of acting self-interestedly, they are more apt to seek resolution of their problems in collaborative ways instead of through litigation.  Parties will be more flexible and make reasonable adjustments because they know that it is better for all involved.  People are more willing to create payment plans or alternative requirements when they are committed to a collectively beneficial agreement.

 

What are some of the pro’s and con’s that you see to a more “us” focused business?

5 Ways to Minimize Litigation in Your Small Business

No business wants to have to deal with litigation, especially not a small business.  The cost of initiating or defending a lawsuit can be crippling to a business owner.  While not all litigation is avoidable, here are 5 ways you can seek to minimize litigation risks for your small business.

1) Do you homework

Doing your necessary due diligence before entering in to a deal is a great way to minimize litigation risks to your small business.  What is the nature of the other party?  Have they been involved in litigation in the past?  What is their capacity to do this deal?  What is your capacity to do this deal?  How are they structured?  When you take the necessary time to properly evaluate the deal before you, you are more likely to make an educated decision which in turn often minimizes risk.  This helps weed out the bad parties or individuals that are most likely not going to perform adequately.

2) Clearly define relationships

A well-drafted contract or agreement can go a long way in protecting all parties to a business deal.  Critical to this is using clarity in defining what the duties and responsibilities are of all involved.  When each party knows and understands their duties and those of the other party, it is less likely that there will be confusion down the road about what should or should not be happening in a business deal.  It also helps to clearly outline what the penalty is for failure to perform under a given deal.  When you have done your homework as outlined above, it allows you to better be able to define duties and responsibilities of each business party.

3) Be flexible

Especially in an economy such as this, once you are engaged in a business relationship, it is critical to have a necessary level of flexibility.  Sometimes unforeseen things happen and people are going to need to make adjustments to the original agreement or payment schedules.  Be willing to engage in reasonable changes to the agreement and be clear about what those changes do and do not entail.  People are going to be more likely to work with you now and in the future if you are flexible and understanding in how you deal with them.  If your due diligence has sufficiently removed bad actors from the pool of clients or customers, it is less likely that you flexibility will be inappropriately taken advantage of.

4) Stay level headed

Also, it is critical that you as a business owner keep a level head and resist the temptation to make things personal and become excessively confrontational.  It can be frustrating when a deal falls through or other individuals fail to perform as they had agreed.  If you are level-headed and solution-oriented in your approach to the situation, you can more often than not come up with an amicable settlement and a new plan going forward.  Ultimately, this route is also just better for your peace of mind.

5) Seek alternative resolution methods

Businesses also have access to alternative dispute resolution methods such as mediation and arbitration.  You can set these up through formal mechanisms and via contract or you can also create a more informal structure with each individual party.  Setting up a day when both parties can re-evaluate their position and communicate about concerns can go a long way to diffusing a difficult situation.

Although, not all litigation is avoidable, doing the above with help to minimize litigation risk for your small business.

Native Gardens Promotion and Chocolates for Mother’s Day

Who doesn’t love a client who sells chocolate?  Here is a great product to get for the mothers in your life.  This is a special sales event on Saturday, May 8th, 2010 in Miami.  For more information on the chocolates, or if you are unable to attend the event but still want chocolate, visit the Native Gardens website.

Native Gardens @ Walgreens

Greetings! 

Please support Native Gardens by sampling and purchasing our delicious Dark Chocolate Truffles at Walgreens on 123rd & Biscayne, Saturday May 8, from 11:00 - 1:30.

The success of this event (sales) will determine additional opportunities with Walgreens. Thank you.

Cordially,

Cynthia Hill

Mother's Day Truffle Sampling

Everybody loves chocolate and Mother's Day
is the perfect time to give the gift of chocolate.

Made solely with plant-based ingredients,
Native Gardens vegan truffles are Dairy Free,

Low Sugar and Gluten Free.

Hear the Native Gardens story and learn about the
health benefits of dark chocolate. Say Happy Mother's Day
with love and Dark Chocolate Truffles!

Where & When
Walgreens
12295 Biscayne Blvd.
Saturday, May 8th
11:00 AM - 1:30 PM

Small Business Happenings in South Florida:

Here are some events coming up for small business owners in the greater-Miami area:

 

Miami Herald: Business Agenda

 

Latin Business Club of America: Networking Event-

Join Latin Business Club of America
for another fantastic
Networking Event
Tuesday, May 25th, 2010
6:00 pm - 8:00 pm

20 Biscayne Blvd.
Miami FL 33132
Where Flagler Meets Biscayne
www.MIABiscayne.com

FREE ADMISSION

COMPLIMENTARY DRINK & APPETIZERS

Over $1000*  in Cash Raffle and Prizes will be given away
Valet parking available: $10
Our last cash winner went home with almost $500

In 2009, we gave away over $15,000 in cash and prizes
*$1000 refers to the combined value of cash and prizes that will be given away

Expo Moda 2010 Colombia-

 

FIU Alumni Networking Event-

SAVE THE DATE!
MAY, 19 2010 I 6:30PM
VICEROY MIAMI
485 Brickell Avenue
Miami, FL 33131
The FIU Alumni Association &
The FIU Frost Art Museum
invite you to a complimentary event
Diversity in Art and All Things Artistic
Special Guest:
Professor Juan Martinez
Author and FIU Chair of the Department of Art and Art History
Professional business networking, Cocktails,
Light hors d'oeuvres, Music,
Raffle and more....
For more information call 305-348-3334
RSVP (with your contact info.) to alumni@fiu.edu

 

Miami Finance Forum: Networking Event-

 

US Commercial Services: Europe Export Event Miami-

At a time when millions of Americans are out of work, boosting our exports is a short-term imperative. For this reason, 2010 marks the launch of the National Export Initiative—an ambitious effort to marshal the full resources of the United States government behind American businesses that sell goods and services abroad. The National Export Initiative is a single, comprehensive strategy to double American exports in the next five years and create two million new jobs.

Explore European Markets

Transatlantic trade between the United States and Europe is the single largest trading partnership in the world, with U.S. bilateral trade with Europe totaling nearly $600 billion. European markets offer significant opportunities for U.S. businesses, whether small or medium-sized, new-to-export, or new-to-market.

Export Now! European Business Opportunities Forum

The U.S. Commercial Service, the global trade promotion organization of the U.S. Department of Commerce’s International Trade Administration, is pleased to welcome you to this event with 28 of our Senior Commercial Officers from U.S. Embassies across Europe. Via a program of seminars and individual counseling sessions, the U.S. Commercial Service will educate you about tools and opportunities available to help you reach foreign buyers and export your products and services with an emphasis on the markets of Western, Central, and Eastern Europe.

All U.S. manufacturers and service providers participating in this World Trade Month kickoff event will benefit from sessions on:

• Export Basics—Keys to Success in Overseas Markets

• Export Financing and Logistics

• Overview of Market Opportunities in Western, Central, and Eastern Europe

• One-on-one counseling sessions with U.S. Senior Commercial Officers to help you identify market opportunities for your firm

Register Now! buyusa.gov/florida/exportnow.html

Venue: Hyatt Regency Miami 400 SE 2^{nd Avenue Miami, Florida 33131-2197 (305) 358-1234}

^{Date: May 6, 2010}

^{Cost: $129/person}

^{Registration includes:}

^{• All Export Now! conference sessions}

^{• Individual counseling sessions with Senior Commercial Officers (minimum three countries)*}

^{• Breakfast, lunch, and breaks}

^{• Conference program with 28 European country overviews}

^{* Choice of countries and additional individual appointments subject to availability}

^{Europe is waiting for your business!}

Information to Jumpstart Your Small Business

Here are some articles to take a look at this week to help out your small business.  As an extra treat, I have included the link to the blog post that I did for The Small Company Blog.  Enjoy!

Waiting on the Recovery Isn't an Option: Bloomberg BusinessWeek “Today’s Tip”-

Real recovery is going to be generated by small businesses and individuals taking the necessary initiative to go out and find opportunities.  Here are some basic ideas about generating that recovery in one’s own small business.

How to Manage Without Micromanaging: The Daily MBA-

Leadership and management skills are critical for any small business owner.  Here are some thing that you can do today to improve your small business management.

Lead Generation: What Works Today: MyVenturePad-

Here are some tips on small business marketing and lead generation for small business owners.  Key: incorporate online marketing to your small business marketing plan to level the playing field.

Basic Training: Unwritten Agreements--Are They Valid?: Entrepreneur Daily Dose-

Small Business owners need to know the impact of all types of agreements and contracts on their company.  Here are some insights about unwritten agreements.

The Challenges of International Collaboration - Us and Them: Ezine Article-

International small businesses need to be aware of potential pitfalls with partnering internationally.  These principles can be applied to all small businesses seeking out a new collaborative relationship.

Should Small Business Give Twitter A Twirl?: America’s Best Business Practices Blog-

How one of the most popular social media sites, Twitter.com, can benefit the marketing practice of your small business.

- and -

My Article-

5 Ways to Immediately Improve Your Small Company Operation

Tips to improve your small business operations.  Have a great week!

South Florida Small Business Spotlight: Nebcreations

This week’s spotlight is on a South Florida graphic designer, Nebcreations.  Remember to share with your friends and associates and let them know about this local small business!  Also, if you know of a Miami or South Florida small business that should be spotlighted, feel free to let me know at: www.corallaw.com.

Small Business Spotlight: Nebcreations

On Facebook: Nebcreations Fanpage

What is your business name?

 Nebcreations

How long have you been in business?

A year and a half

What industries do you serve?

We are open to serving anyone who needs graphic/web design work

What motivated you to start your own business?

I was motivated to start my own business because I wanted to give other designers and marketers straight out of college an opportunity to showcase their skills. I also had a strong desire to give back to the community doing something I truly loved to do, which is graphic design work.

If there is one aspect of your business that sets you apart, what would it be?

The thing that sets us apart is our friendly and dedicated customer service team. We stand by our customers every step of the way throughout the designing process, and give them continual feedback and updates on their projects. Our high quality designs is also something that sets us apart.

What is your favorite part about owning a business?

My favorite part about owning a business is the fact that I can be my own boss. It has allowed me to follow my dream and passion of becoming a graphic designer.

Who is your ideal client/customer?

Our ideal client/ customer are non-profit organizations, and other small businesses.

What is something that you have learned as a small business owner that could assist other small businesses?

As a small business owner, I have learned that having a good team by your side really makes a difference in the running of a business. People that are passionate and friendly, and work hard for our customers is key to the success of any business.

Is there anything else that you would like to share about your business?  What is it?

In our business, we make it a point to work with all of our clients on a one-to-one basis. It is a goal of ours to show excellent customer service to our clients. In the future, we also hope to begin offering internships to other designers, marketers, and individuals in the field of management. We want to help out others by offering them more experience, so that they can go ahead and have a better and brighter future.

LinkedIn Conversation: What are the greatest challenges facing your small business?

In addition to giving small business owners access to information and networking events, one of the goals of this blog is to create a forum for discussion for small business owners.  In order to facilitate this, I often ask questions of group members of the various LinkedIn groups I am a member of.  The responses vary, but I believe the questions allow small business owners to think about what they are doing and how they can improve.  This week I asked of the International Trade Network group: What are the greatest challenges facing your business?  I thought I would share my own response and another response that was give.  Share your thoughts and possible solutions in the comments section below.

Robert Rogers-

My great challenges that I am overcoming are creating connections and helping small businesses know and understand the value of having a small business attorney.  Connections are critical in any industry because that is what leads to ongoing business and improved word of mouth referrals.  The key efforts that I am making are in creating the appropriate environment when small business owners can see how I operate and what services I offer them.  Effectively and appropriately injecting myself into the conversation is critical.

Alexander Anisimov-

I guess it's establishing new contacts and moreover earning trust of the people you work with, because it requires time and patience. And of course, implementing the new deal at the very start is the most difficult. But if you've got the thing going it gets easier.

(Alexander runs a materials supply business.  For more information, click here.)

What challenges are you seeking to overcome?

5 Ways to Research a New International Market for Small Business

Because technology and resources are making the globe smaller and smaller, small businesses need to consider options of expanding their operations internationally.  As with any new market, though, expanding internationally has its potential problems as well.  Here are 5 ways to research a new international market for your small business:

Follow the News-

You would be surprise to know how much you can learn about potential markets when you watch the news.  What countries are discussed and why?  Which countries are going through political changes or opening their doors?  Which businesses are moving into new regions and why?  To be successful in any market, it is critical to have as much information as possible.  As you follow the news, you can identify areas of interest and that will lead you to other areas of research.

Investigate Potential Local Competitors-

Once you hone in on a specific country or region that you think would be a future launch point, it is next important to research any potential competitors in that region.  Focus in on the local competitors.  What is their market share?  What are their relationships with government entities?  Do they maintain any cultural identifications with their local communities?  It is critical to learn what type of “home court advantage” businesses are given to know how best to compete in that market.

Seek Out Possible Partnering Opportunities-

Sometimes, operating internationally is much easier when you can find a local company to partner with.  Someone who knows the lay of the land and how to get access.  Also someone that may be more familiar to your clients/customers.  It is critical to research who you could work with when seeking to break in to a new market.  Pay attention to what their strengths and weaknesses are.  How can they assist your business?  Do the have the capacity to do what you need them to do?  Is there a good “personality fit”? Are they willing to take direction and protect interests?

Determine if Your Product/Services is Ready for That Market-

Just because something works where you are does not mean that that product will easily translate into a marketable item in a new country.  Research how interested those future customers/clients are in your type of good or service.  What type of client education is going to be necessary in order to alert them to the benefit of you product?  What potential culture pitfall might you run in to because of branding/product naming that should be prevented by adjustments.  May international companies run in to marketing issues because they don’t pay attention to meanings of translations and market needs in a new country.

Review Potential Government Compliance Issues-

Most importantly, you need to evaluate how you can legally do business in that respective country.  What is the filing requirement for an international company?  What restrictions do they have on foreign investment?  What potential real estate ownership issues might impact you?  How can you protect or license any intellectual property that may be important in that new venture?  What do you need to do in order to enforce contracts or protect your interests?  Which entities do you need to register with in order to do whatever you are planning on doing?  International regulatory concerns can be very problematic for a business owner and should be carefully evaluated and consulted in order to manage interests and expectations in the new market country.

South Florida Small Business Events

Here are some of the upcoming international business events in the Miami and South Florida area:

 

Miami Herald: Business happenings around South Florida-

Here is the link to the Miami Herald’s list of weekly business events.

 

Latin Business Club of America: Networking Event-

Join Latin Business Club of America for another fantastic Networking Event Tuesday, May 25th, 2010 6:00 pm - 8:00 pm 20 Biscayne Blvd. Miami FL 33132 Where Flagler Meets Biscayne www.MIABiscayne.com FREE ADMISSION COMPLIMENTARY DRINK & APPETIZERS Over $1000*  Cash Raffle and Prizes will be given away Valet parking available: $10 Our last cash winner went home with almost $500 In 2009, we gave away over $15,000 in cash and prizes *$1000 refers to the combined value of cash and prizes that will be given away

Latin Business Club of America Networking Event Joining us at our networking event will be: The Doral and Airport West Chamber of Commerce The Florida State Hispanic Chamber Latin Chamber of Commerce of USA (Camacol) Peruvian American Chamber of Commerce of Florida American Nicaraguan Chamber of Commerce and Panamanian American Chamber of Commerce LET'S GET NETWORKING!!!

 

South Florida International Business Expo-

South Florida INTERNATIONAL

Business-to-Business Expo

Business-to-Business Trade Show – Free Seminars - Awesome Networking – Trading After-Hours

Organized & Supported by Members of the “Alliance to Promote International Trade”

INFO: Broward (954) 565-5750 Palm Beach County (561) 683-8414 Miami-Dade (305) 278-1811

or Publisher@SouthFloridaChamber.org or Register to Exhibit @ www.ChamberRSVP.com

or under Products & Services at www.SouthFloridaChamber.org

PRESENTED BY

Broward County Chamber of Commerce, South Florida Chamber of Commerce, Florida Foreign Trade Association, World Trade Center Miami, Peruvian American Chamber of Commerce of South Florida, Bolivian Business Council, Brazilian American Chamber of Commerce of Florida, Caribbean Trade Center, Chile U.S. Chamber of Commerce, Colombian American Chamber of Commerce, Costa Rican American Chamber of Commerce, Dominican American National Chamber of Commerce, Doral Business Council, Ecuadorian American Chamber of Commerce of Greater Miami, El Salvador American Chamber of Commerce, Florida China Chamber of Commerce, Greater Miami Aviation Association, Hialeah Chamber of Comer & Industries, Nicaraguan American Chamber of Commerce, Puerto Rican Chamber of Commerce Miami, Puerto Rican/Hispanic Chamber of Commerce of Broward County, U.S.-Mexico Chamber of Commerce Inter-American Chapter, Venezuelan American Chamber of Commerce, U.S. Department of Commerce, Enterprise Florida

TEAM EVENT – Together Everyone Achieves More

@ The Miami Free Zone

2305 NW 107^th Avenue, Doral, FL 33172

Up To 300+ Exhibitors & 5,000+ Business Exec’s

International Trading After Hours

Business Expo: Wednesday, May 12^th, 2010

commemorating world trade week 2010

3:30pm – Seminars, Opening Ceremony & Business Expo, 8:30pm – Raffles, 9pm end of expo.

FREE ADMISSION with RSVP Below to Seminars & Expo Includes Hors d'oeuvres, Great Networking & much more!!!

Exhibitor Space Only

6Ft Table Exhibitor Package $175.00

Oversized VIP Exhibitor Space $350.00

Membership & Exhibitor Packages Include:

6 Ft. Table Expo Package, 1 Year South Florida/Broward County Chamber Membership, Free $295 Ad In the South Florida Business News Newspaper, A Tile Ad ($240 Value) for 90 days on www.SouthFloridaChamber.org, Full business listing in our 4 Color Referral Directory, Your Member Discount faxed and e-mailed to all members, Free Classified ad, Free Job Posting, Free Article Submission, Free Coupon ad, Free Professional Gallery Listing plus Much Much More……

ONLY $425.00* (Value $2,320) or OVERSIZED VIP Spot Only $625.00 (Value $2,995)

RSVP PLEASE __#Attending May 12^th __Exhibitor Registration May 12^th __Send Info RE: Below

Company Name __________________________________Contact Name___________________________________

Address__________________________________________________City______________________Zip__________

Phone___________________Fax______________________E-mail________________________________________

___6Ft Table Exhibitor Package $175.00 ___Oversized VIP Exhibitor Package $350.00

_Pkg #1-6’ Package & 1 YR Membership $460* _Pkg #2 – Oversized VIP Exhibitor Spot & 1YR Membership $660.* *= Includes One Time $35 admin fee

_Check ck.#_____ Tot Amt $______ Electricity – $25 Extra Log Onto www.ChamberRSVP.com to register and pay on-line

__ MC,VISA,AE,DISC #__________________________________________________Exp. ________Sig._____________________________

Any refunds requested on this show will be honored towards future shows or advertising. No cash or credit card refunds. BCCC/SFCC is a 501 c 6 non-profit org.

Fax With Payment To (954) 566 - 3398

Or Mail to SFCC BCCC 2425 East Commercial Blvd. Ste 103, Fort Laud. FL 33308

81 Consecutive Sold-Out Trade Shows, Over 16,075 Exhibitors, Over 329,000 Attendees, Millions of Dollars in Transacted Business, Partnerships, Alliances, Contracts, New Customers, New Relationships, New Products!!

INFO: Broward County (954) 565 -5750 Palm Beach County (561) 683 - 8414 Miami-Dade County (305) 278 - 1811

www.BrowardBiz.com www.ChamberRSVP.com www.SouthFloridaChamber.org

Join the Broward County & South Florida Chamber of Commerce on Facebook by clicking here http://www.facebook.com/broward.chamber

Follow the Broward County & South Florida Chamber of Commerce on Twitter - Click thru on this link www.twitter.com/BrowardChamber

For the next 30 days, all business owners in South Florida are entitled to one free job posting on the Broward County & South Florida Chamber of Commerce websites. Send the Job Offered Title and any description of this position and any contact information to Publisher@SouthFloridaChamber.org.

To see the 2009 Official Broward County Referral Directory on-line, log onto http://www.sficc.org/2009-referral-directory.html

To see the 2010-2011 Official South Florida Referral Directory on-line before it goes to the printer, log onto http://www.erhunit.com/erhu/dir/

To see the most current issue of the South Florida Business News Newspaper on-line, log onto http://www.southfloridabizdirectory.com/Newspaper.swf

 

University of Miami: Multi-Chamber Networking Event-

 

Green Day Hialeah-

 

14th Annual Lawyers Strike Against Child Abuse Bowling Tournament-

GRAB YOUR BALL We're Going Bowling!

Family Resource Center of South Florida Presents the 14th Annual Lawyers Strike Against Child Abuse    Bowling Tournament

Saturday, June 12, 2010      Registration 12:30pm Tournament 1:00 pm BIRD BOWL B o w l i n g  C e n t e r 9275 SW 40th St · MIAMI · 305.221.1221 Registration Fee                                        Limited Space! $350 team/lane                                                    Live DJ 4 bowlers per lane                                    Raffle & Auction includes shoes & lunch!                                                  DOWNLOAD THE RESERVATION FORM Questions, call (305) 960-5536 All proceeds to benefit:

Educating the International Small Business Owner

Here are some interesting articles and blog posts for international small business owners:

The Global Small Business Blog: How to do Business in India-

This article discusses and links to some great resources if you are a small business owner interested in doing business in India.  It is always important to make sure you cover all your bases when entering in to a new market.

America’s Best Business Practices: What Color is Your Small Business?-

Here is an article that gives some insights into the “Green Revolution” and its impact on small businesses.

E-Zine Article: Two Million Jobs Are Coming to the United States-

Here is an article about the potential impacts of the Export Initiative of the White House.

Entrepreneur Daily Dose: Listening in on the President's Entrepreneurship Summit-

Here are some insights that will help small business owners understand the focus and direction of the President regarding entrepreneurship.

MoneyTalksNews: Five Steps to Turn Your Hobby Into a Business-

Small businesses often grow from a hobby or interest of a small business owner.  Here are some tips if this is something you are considering.

MyVenturePad: Do you blog for international business?-

Here are some tips about the role that blogging can play in marketing your international small business.

The Daily MBA: The Fun of Guest Posting-

Another way to promote your business/material is by guest posting on some other small business blog or forum.  Here are some reasons why it may help your small business.

This Week In Review: Small Business Blog

Here is what we were talking about this week:

Small Firms Need a Healthcare Checkup as Laws Evolve

Robert Rogers’ Miami Herald article on the impact of Health Care Reform on Small Businesses.

International and Small Business Events in South Florida: Week of April 19, 2010

A sampling of events and resources that are on the horizon for Miami small businesses.

5 Ways to Improve Your Small Business Operations

Some times for all small business owners, start-ups and seasoned, that will help improve operations.

International Articles and Resources for Global Small Businesses

Some great places to go in order to get information for international small business success.

South Florida Small Business Spotlight: SOLUTIONS Insurance Services

This week’s Small Business Spotlight.

 

Enjoy and share!

South Florida Small Business Spotlight: SOLUTIONS Insurance Services

This week’s spotlight is on a South Florida insurance company, SOLUTIONS Insurance Services.  Remember to share with your friends and associates and let them know about this local small business!  Also, if you know of a Miami or South Florida small business that should be spotlighted, feel free to let me know at: www.corallaw.com.

 

Small Business Spotlight: SOLUTIONS Insurance Services

 

What is your business name?

SOLUTIONS Insurance Services

How long have you been in business?

3 years, 4 months

What industries do you serve?

Not focused on any one industry – the partners in the business have significant experience in healthcare including private physician practice, hospital and insurance as well as wireless telecom and the non-profit sector.  Our commercial clients cover many industries including medial, video production, interior design, restaurant/bar and more.

What motivated you to start your own business?

To prove that excellent customer service could be provided in this field.

If there is one aspect of your business that sets you apart, what would it be?

We cover group and individual clients. For our business clients we have additional business support services including payroll processing, human resources and employee training and development.

What is your favorite part about owning a business?

The ability to adapt quickly to fit a customers need.

Who is your ideal client/customer?

Two – 1) Self employed individuals or individuals with families that need health coverage. 2) small businesses with 4 or more employees that would like to offer benefits as well as save money while doing so.

What is something that you have learned as a small business owner that could assist other small businesses?

Many small business owners do not realize the flexibility they have in offering employee benefits and the potential tax savings.  It’s possible to offer benefits to your employees with NO cost to you and potentially even with a tax savings.

Is there anything else that you would like to share about your business?  What is it?

Contact Information: 

954-839-6375 or 800-928-7449 ext 1670

ghardy@solutionsinsuranceservices.com

http://www.solutionsinsuranceservices.com

International Articles and Resources for Global Small Businesses

Here are some places to get articles about international small business:

The Global Small Business Blog

Small Business CEO

25 Small Business Experts

The Entrepreneurial Mind

Go Global Without Waiting to Grow Up- Small Business Trends

 

Operating in the international environment can be difficult.  Listed below are some resources for global small businesses to use.  For more visit: www.corallaw.com.

International Small Business Resources

CNN Money International Small Business Resource

IRS International Taxpayer Issues- Small Business

Guide for International Small Business- Import/Export

Business.gov International Small Business- Import/Export Guide

Wells Fargo International Small Business Banking Services

American Express International Small Business Resources

UPS Capital Program for International Small Business

Reuters International Small Business News

International Small Business Guide to International Dispute Resolution

Small Business Notes- International Trade Information

International Council for Small Business

International Small Business Finance Information

International Small Business Guide from My Own Business

International Small Business Resources from the European Council for Small Business and Entrepreneurship

SBA Export Finance Program for International Small Business

5 Ways to Improve Your Small Business Operations

Every small business wants to find more efficiencies, save on costs and thereby generate a greater profit.  Add your comments on things you think also help.  Here are 5 ways that a small business owner can improve their small business operations:

Establish a Plan

The first key to any sort of improvement is the lay out a plan.  Put it writing and spell it out clearly.  Planning can occur on many different levels and at many different times.  If your company has several areas of operation, you can address one issue at a time and therefore spread out your planning time.  Regardless of how you structure it, though, it is critical to create a plan for your operations.

Research Your Industry

It is critical to constantly educate yourself on what you are doing.  Take a look at your competitors.  What are they doing to be successful?  Why are they doing what are they doing?  What can you do better?  Also, take a look at businesses that started in your industry and then failed.  Why did that happen?  What did they do that lead to failure?  How does that compare with what you are doing?  Also, research the processes that you use in your business and compare those to similar industries and see what they do.

Measure Your Changes

For any plan to really be successful, you need to have a way of measuring success.  When you sit down and plan out the things that you will do to improve your operations, it is critical that you spell out how you are going to measure it.  What are you doing to track the changes?  Who is in charge of documenting the information?  What numbers are most important for you to see that the changes are working?  Make sure your plan comes with a way of evaluating it.

Re-evaluate Your Small Business

Always take time to go back to your original plan and re-evaluate the things that you are doing in your small business.  How have the circumstances changed?  What can we continue to improve?  What is working?  What should we discontinue?  This process of re-evaluation is enabled by effectively created metrics under your plan, as addressed above.  Always be willing to make adjustments to improve your business, but have a real reason for when you make those changes.

Delegate in Your Small Business

As much as is practicable in your business, assign tasks to other people either internally or via out-sourcing.  This becomes even more effective when you have a good handle on the talents of the individuals that you are using for delegated work.  If you know your employees well, you may be able to delegate some tasks, such as social media management, that might not normal fall under the purview of their responsibilities but that they have a great aptitude for.  The more you can maximize everyone’s efforts in the business the better your operations will be.

 

What are your thoughts?  Add you comment below:

International and Small Business Events in South Florida: Week of April 19, 2010

Here are some upcoming events that small businesses can look out for in the coming weeks:

Week business events listed in the Miami Herald-

http://www.miamiherald.com/2010/04/19/1581465/business-agenda.html

Palm Beach Post Business Events-

http://events.pbpulse.com/search?cat=3&st=event

Ft. Lauderdale Credit Repair Workshop-

http://www.sun-sentinel.com/business/sfl-credit-repair-workshop-0421,0,2021621.story

BizBash Expo Event-

http://premierguidemiami.com/bizbash-expo-debuts-in-florida/

Small Firms Need a Healthcare Checkup as Laws Evolve

Health care reform generated a lot of discussion and debate.  Now that the bill has passed, small business owners need to evaluate the impact that the new law will have on their operations.  Because of the importance of the issue, I wrote the following article for the Miami Herald.  What are your thoughts?

Miami Herald Article: http://www.miamiherald.com/2010/04/19/1583525/small-firms-need-a-healthcare.html

South Florida Small Business Spotlight: A Virtual Assistant 4 You

Each week, I spotlight a different small business with the intent of showcasing the variety of skills and opportunities that are presented in the small business community.  This is also to give small businesses a voice on their product/service as well as running a business.  For more questions or a request to be spotlighted, please send me an email at: www.corallaw.com.

This week the spotlight is on: A Virtual Assistant 4 You.  One of the key elements of owning a small business is knowing how and when to outsource tasks to other people or businesses.  A Virtual Assistant 4 You assists other small businesses manage administrative tasks so that the business owner can focus their time on what they do best.  Learn more below:

 

What is your business name?

A Virtual Assistant 4 You - I help small business owners create more time in their day so they can make more money in their business.

How long have you been in business?

I have worked as a Virtual Assistant (VA) on a part-time basis for over 20 years for several clients.  I started my full-time VA business just over 1 year ago.

What industries do you serve?

My skill set can be applied to virtually any type of industry.  My clientele consists of:

• Attorneys
• Authors
• Executive Business/ Personal Coaches
• Freelance & Technical Writers
• Motivational Speakers
• Non-Profit Organizations
• Personal Fitness Trainers
• Retail Store Owners
• Software Consultants
• Etc.

What motivated you to start your own business?

As previously mentioned, I have worked part-time in my field for over 20 years.  I chose to follow my passion for a career I enjoy, and am now translating it into a full-time business.  I also wanted to have more freedom to create a more balanced life with my family.  I am able to work from home and devote quality time to my 5-year old son, Spencer.  Becoming an entrepreneur has been a very rewarding journey, on many levels. 

If there is one aspect of your business that sets you apart, what would it be?

I help entrepreneurs remove items off of their “To-Do” list, so they no longer have to spend nights and weekends just managing the “busy work” of their business.  They can stay focused strictly on the long-term growth and success for their business.  I provide my own office space, equipment and software.  My clients pay me strictly for the time I work for them, which is 100% productive time.  When clients work with me, they have a sense of having a partner in their business. I help them by managing their administrative workload and I provide them with ideas and strategies for their business they may not have thought of themselves.  I offer a presentation titled “10 Benefits of Working with A Virtual Assistant 4 You” on the front page of my website at http://www.AVirtualAssistant4You.com.

What is your favorite part about owning a business?

I enjoy the fact that I can be in charge of creating my own marketing ideas. Being able to express myself through the messages I share on my blog and my website has been most rewarding.  My business actually reflects who I am and what I love to do.  I also love that I run my business out of my home office, so I no longer feel like I am “wasting time” driving back and forth to an office each day, and I am able to cut costs on fuel.  I can’t wait to start working every morning and the fact that I can sip on my coffee in my robe and slippers and craft a blog post is very appealing.

Who is your ideal client/customer?

My ideal client is typically a small business entrepreneur or “solo”preneur who works from their home office.  They know they need an assistant, but they don’t have additional office space, extra equipment and software.  I provide all of these items with my service.  A client may have a need for someone to assist them on an “as needed” basis or for a set amount of hours each month, and they pay strictly for the time I work them.

What is something that you have learned as a small business owner that could assist other small businesses?

I would suggest to other small business owners to never stop marketing.  Although you may feel you have enough clients in the “pipeline”, you want to continue to find creative ways to market your business.  I offer my services to clients to assist with that process, so it doesn’t feel like a never-ending task.

Is there anything else that you would like to share about your business?  What is it?

I work with clients who either are perfectly capable to manage their workload, but simply don’t have the time and/or clients who don’t enjoy or know how to manage their administrative workload.  Either way, I can help.

LinkedIn Conversations: What is the Most Effective Way to Market an International Business?

Effective marketing is critical for any business but can be especially nuanced for small businesses that operate internationally.  Here are small business tips from the latest LinkedIn conversation:

What is the most effective way to market an international business?

(From the International Business group on LinkedIn)

From Glynis Ross-Munro:

I've done a lot of international marketing (and taught it) for a niche market (ultra precision engineering). You have to be culturally fluent, very internet savvy, good at written communication and have excellent CRM skills. You live and die by your passion for your CRM system.
Trust and networking don't need face-to-face interactions. They need time, integrity, my-word-is-my-bond (but check the numbers and follow up), patience and (again) cultural fluency. They need a lot of thought about what constitutes meaning and value for "the other guy." (These days I teach cultural fluency and communication across distances and differences too.)
Another important issue is that networking with international business and economies or cultures can be done with someone who is almost your next door neighbor. I spend about a third of my year's work on ibsummit.org and similar unpaid projects, bringing together binationals from the megaregion where I live, building connections and creating opportunities for people to learn how to work together. The global economy is merely a series of circuits of connection - marketing means climbing on to these circuits in ways that fit the needs of others, and delivering what people need, effectively, sustainably and in a differentiated, valuable way.
:) Glynis

From John Papathanassiou:

Glynis,
I agree with most of your comments. But, there are regions/trerritories in this global marketplace that do require face to face meeting, especially in some of the devoloping regions of the globe. Maybe not immediately, but you will reach a point in the relationship that the face-to-face meeting is a must. This will help reinforce "my-word-is-my-bond" and able you to explore other products, markets, and services in that territory.
John

From Glynis Ross-Munro:

Hi John
I agree completely. In some cultures, business will never happen until you have eaten together, and in others, there is simply no way forward without spending time together.
It's also a question of the the difference between marketing and sales. You can create awareness of your products and services, build your brand etc in many long-distance ways, but a significant sale often depends on a more powerfully immediate demonstration of your claims of quality and service, and proof that you consistently act in a way that creates value and deserves trustworthiness.
In diffuse and collectivist cultures, that really means face-to-face.
In parts of Africa, that is still the only possible way to do business.
Nevertheless, I have sold millions of dollars of equipment to people I have never met, even from Far Eastern cultures, through patient, ethical communication and consistent responsiveness, with reliable and helpful information. This was within a recognized brand, but it was very interesting to watch how the nature of business changed (letters of credit becoming unsecured simple bank transfers etc).
Marketing means different things in different cultures, but one thing that always amazes me is how quickly people find out who is trustworthy and who isn't. The world is a very small global village where reputation is concerned. :)glynis

From John Papathanassiou:

Well put and very insightful.
All the best,
John

5 Ways to Get New Clients/Customers

Every business owner knows how important it is to constantly feed the stream of clients or customers they are doing business with.  Here are five tips that, if diligently followed, will help your business increase in clients or customers.

1) Provide Good Service/Good Products

First and foremost, you really need to provide a product that people want.  Providing good service or a good product will do two things with current clients/customers: First, it will keep them interested and they will return for more services.  Second, they will share their positive experience with friends and neighbors in similar situations and refer your services.  Existing clients can be some of the best marketers for your business, so it is critical that you provide them with as many great experiences as possible.

2) Create a Buzz

There are many ways to get people to talk about what you do or produce.  More traditional forms of working with traditional media can be beneficial in many instances.  Uses services like HARO and research local news organizations or industry journals in order to find opportunities to contribute on topics of interest.  Respond to those areas and issues that fit your circumstances and comment in articles that match your expertise.  Also, there are many opportunities to use new media like Twitter, Facebook, and YouTube to manage and increase the conversation about your products.  The most important elements of creating buzz are persistence and a little luck.  Stay the course and you find ways to generate interest in your product.

3) Talk to People

It is key to take advantage of every chance you get to tell people about your products or services.  Consistent communication with service providers or former clients will keep your business on their minds.  Talk about what you do at dinner parties, networking events and trade shows.  The more people you can speak with about your services, the more likely you are able to receive new clients or referrals.  Go to lunch with other people, seek out opportunities to meet new people and then talk with everyone that you can.  You never know who might be interested in what you do.

4) Get Exciting

For all of the above ideas to really work, you have to be excited and exciting.  If you are passionate about what you do or provide, people are going to be more likely to listen.  Otherwise, all of the above run the risk of coming off as annoying or pushy.  If you are enthusiastic about what you do and what you provide to others, that enthusiasm will rub off on them and they will be more interested in what you do.  They will want to learn more.  Some will turn into clients.  Others will spread that enthusiasm to others.  Get excited about what you do, be exciting to others and you will see increases in clients/customers.

5) Follow-up

Finally, it is necessary to follow up with people.  If you say that you will do something/contact them, then do it.  Some client or customer relationships make take several months/years to develop, but if you stay on top of the relationship, they often turn in to great client relationships.  The more ways you create opportunities to follow-up, the better able you are to track the effectiveness of all your efforts to get new clients.  Create benchmark/action items for each person that you speak with to track how you will follow-up.  Consistency in all of the above will create opportunities to gain more clients.

Miami and South Florida Business Events

Here are some upcoming event for South Florida and Miami-area businesses.  If you know of other events that should be listed, please let me know:

Miami Herald Event List-

The Miami Herald outlines upcoming events at the above linked page.

March of Dimes Happy Hour-

 

Colombian Chamber of Commerce Event:

BUSINESS OPPORTUNITY!

The Colombian American Chamber of Commerce in Miami, cordially invite you to participate in EXPOCOLOMBIA that will be held in Miami April 23rd, 24th and 25th of  2010.

Pre-screened business-to-business meetings will take place Friday April 23rd from 9:00 a.m. to 6:00 p.m.. All meetings are free of charge for U.S. counterparts, but appointments are required. To schedule your one-to-one appointments with the visiting delegation, contact Juliana Figueroa at 305-4249128 or jfigueroa@colombiachamber.com.

 

The Organization of Women in International Trade Event:

The Organization of Women in International Trade
(OWIT- South Florida)
The National Association of Women Business Owners
The Professional Black Book Club
&
&
Nicole Shelley Models by The One On One Group
present
IBN
(International Business Networking)
April 28, 2010
6:00PM-9:30PM
Viceroy Miami
Club 50
485 Brickell Avenue,
Miami Florida 33131
Welcome Drink
Hors d'oeuvres
Business Networking
followed by
After Hours Beauty Bar
Light Entertainment
Informal Modeling
Door Prizes
Business Image Stylists
WIN A FREE TRIP TO BIMINI BAY!
Gift bags and more....
Music by
Saxophone Player, Andrea
Dress Code: Business Chic
RSVP
info@owit-southflorida.org
Cost 
$10 members
$20 non members
THE ONE ON ONE GROUP 

 

Miami Finance Forum Event:

 

Center for Hemispheric Policy Mexico Event:

Mexico: Opportunities for Change

Panelists

Gabriel Casillas

Chief Economist, JP Morgan Chase & Co., Mexico City

Luis Rubio

Chairman, Center of Research for Development (CIDAC), Mexico City;

Co-Chair, “Mexico Under Calderón” Task Force

Manuel Suárez-Mier

Economist in Residence, School of International Service, American University; Washington, D.C.;

Former Representative of Mexico’s Attorney General in the United States, Embassy of Mexico

This event is generously underwritten by the Tinker Foundation

Supporting Organizations:  Georgetown University Club of Miami, Miami Council for International Visitors, Oxford University Society and US-Mexico Chamber of Commerce

Media Partners:  AméricaEconomía, Hispanic Target Magazine, Latin Business Chronicle, LATIN TRADE, LatinFinance

and Mercado de Dinero

Tuesday, April 20, 2010

Location:  JW Marriott Hotel                  1109 Brickell Avenue

Time: 8:00-8:15 a.m. Registration and Continental Breakfast            8:15-9:45 a.m.  Presentations and Discussion

Program Fee:  $30; Academics and students – free admission with valid ID

Registration: By email to chp-rsvp@miami.edu or by fax at (305) 284-9871.

Payment:  Please make check payable to Center for Hemispheric Policy. Mail check with registration form to: Center for Hemispheric Policy; P.O. Box 248297; Coral Gables, FL 33124-6535.

Cancellation policy: By email, fax or telephone, before 12:00 noon, Monday, April 19, 2010

For more information, please call Patricia Salinas at (305) 284-3707, or visit our website at www.miami.edu/chp .

 

Broward County Chamber of Commerce Expo:

Greetings! I wanted to let you know that I am one of the speakers tomorrow at this event!  *7:30 pm - 8:00 pm (Palm Theater): Law of Attraction Marketing & Client Manifestation Tactics with Coach Evie Grow Your Business Seminar Program at the South Florida Chamber of Commerce Expo April 13. When You RSVP the event is FREE!!!!!

Listen to 18 Speakers for FREE!!! "Grow Your Business Seminar at South Florida / Broward County Chamber of Commerce Expo THIS TUESDAY, April 13. WHEN:                April 13 (Tuesday), 3:00 PM to 8:00 PM WHERE:              Embassy Suites Hotel in Boca, 661 NW 53rd                             Boca Raton FL, 33487 HOW MUCH:       Free* (Only when you  RSVP with the link in this email, otherwise $10) RSVP with this link and save the $10 admission fee and attend at NO COST as our guest (but you must RSVP). http://southfloridachamber.eventbrite.com EXPO SEMINAR SCHEDULE - 2 Tracks to Choose From: 3:00 pm - 3:30 pm: Check-in 3:30 pm - 4:00 pm (Palm Theater): Take the Stress Out! The Fastest & Easist Technique to Reduce Stress in Your Business & Personal Life 3:30 pm - 4:00 pm (St Croix): Alternative Financing Options for Small Businesses in Today's Economy by Palm Beach Small Business Development Center (SBDC) 4:00 pm - 4:30 pm (Palm Theater): Keys to Successful Networking in this Economy 4:00 pm - 4:30 pm (St Croix): SBA Programs & Services presented by the Small Business Administration 4:30 pm - 5:00 pm (Palm Theater): Financial Solutions for Business Owners 4:30 pm - 5:00 pm (St Croix): Top 10 mistakes Businesses Make When Taking Credit Cards + 12 Requirements to be "PCI Compliant" 5:00 pm - 5:30 pm (Palm Theater): Simple Ways to Maintain Your Health, Work & Life Balance 5:00 pm - 5:30 pm (St Croix): "Mindstorming, Networking & Referral Session" for Women from the Chamber's NEW Women's Division(5-6pm) 5:30 pm - 6:00 pm (Palm Theater): How to Increase Your Staff Productivity and Get 40 Hours of Work for 40 Hours of Pay 5:30 pm - 6:00 pm (St Croix): continued..."Mindstorming, Networking & Referral Session" for Women from the Chamber's NEW Women's Division (5-6pm) 6:00 pm - 6:30 pm (Palm Theater): How to Win US Federal Government Contracts for Your Small Business 6:00 pm - 6:30 pm (St Croix): Globalization: The Future of Business (and how you can cash in) 6:30 pm - 7:00 pm (Palm Theater): How to Turn Ideas Into Businesses in 1 Day 6:30 pm - 7:00 pm (St Croix): 7 Benefits of Creating a Corporate Wellness Program for Your Business 7:00 pm - 7:30 pm (Palm Theater): Getting Started with Online Marketing and Social Media for Business 7:00 pm - 7:30 pm (St Croix): Healthy Life = Healthy Business. Tips on Business & Health Success from a Doctor in Business. PLUS Live Q & A with a Board Certified Doctor. $2,000 in Raffles. *7:30 pm - 8:00 pm (Palm Theater): Law of Attraction Marketing & Client Manifestation Tactics with Coach Evie 7:30 pm - 8:00 pm (St Croix): Running a Service Business in This Economy presented by the Palm Beach SBDC 8:00 pm - 8:30 pm (Palm Theater): "Game Theory" & Entrepreneurship Attend some or all, but be sure to check out the exhibitors at the EXPO  while you're there! The Seminars are packed with information and NOT sales pitches. All seminars will start ON-TIME and are 30 minutes in length. We, along with the South Florida / Broward County Chamber of Commerce are committed to helping you grow your business and enhance your professional skills. RSVP Now to get your ticket emailed to you so you can Attend Free: http://southfloridachamber.eventbrite.com

Reading About Business:

There is a lot of good content for business owners.  Here are some entries to check out.  If you have any suggestions, feel free to add a comment-

Best Biz Practices- The Entrepreneurial Journey

Learn about another entrepreneur journey and developing their business.

E-zine- International Marketing and Advertising Translation - The Top 20 Blunders, Mistakes and Failures

Learning from others mistakes and ensuring that we do not make them again is good medicine for any small business.  Check out this article on some classic international marketing blunders.

Entrepreneur Magazine- Daily Dose: Marketing, Board Members and Online Documents

Here is a list of resources for small business owners.  Help for your small business can come in many ways.  These are good places to start for marketing and leadership assistance.

Social Media for Hispanic Small Businesses

Everyone talks about the positives and negatives of social media for small business.  Here is a post that addresses social media in a cultural context.

My Venture Pad- Word of Mouth the Magic Miracle?

What type of word of mouth buzz are you creating for your small business?

The Small Business Advisor- Protect your Intellectual Property

Intellectual property can be a critical element to businesses of any size.  What is your small business doing to ensure that it is protected.

The Daily MBA- Five Reasons Why You Need the Media

A good PR campaign can go a long way to generate interest in your small business.  Make friends with the media.  If you can make their life easier, they will work wonders for your business.

BusinessWeek- Social Networking Tips from Kindergarten

Get tips on using basic principles to succeed in a social media campaign.