South Florida Small Business Spotlight: Legens Publishing

This week, the spotlight is on local publishing company, Legens Publishing.  Enjoy getting to know this Miami small business.  If you or someone you know should be spotlight, feel free to send me a message at: www.corallaw.com.

What is your business name?

Legens Publishing

How long have you been in business?

One year

What industries do you serve?

Bookstores and Internet-Interactive children’s website

What motivated you to start your own business?

Business development is a talent that I have always possessed. The lack of employment opportunities in the present  economy served to remind me of how much I have enjoyed entrepreneurship in the past, and it propelled me to take on another business endeavor.

If there is one aspect of your business that sets you apart, what would it be?

Involving and nurturing needy children. Guiding them to believe in themselves and to pursue their dreams. Grooming them for their future careers.

What is your favorite part about owning a business?

I enjoy growing a business; it offers me an opportunity to provide others with the chance to expand their talents and develop their dreams. I enjoy mentoring others and seeing them excel.

Who is your ideal client/customer?

Children age five to twelve, their parents, and grandparents

What is something that you have learned as a small business owner that could assist other small businesses?

Entrepreneurship affords one opportunities to serve the community outside of the boundaries and limitations that large organizations implement.

Is there anything else that you would like to share about your business? 

Legens’ vision is to establish a not-for-profit foundation for needy children in which the children will have a hand in the operation of the business. The hands-on opportunity for learning, by having children earn a seat on the “Chalk Board of Directors” of the company, will give children the opportunity to learn the basics of marketing and promotion, business skills, and virtual teamwork as they strategize and communicate with each other via the internet.

Legens is planning to create a repertory acting/performing company designed to entertain as well as to educate children. We will offer youth a wholesome outlet for their imaginations while simultaneously grooming them for their future careers as they deal with the challenges of growing up.

 

Additional Information:

 Legens Publishing was just awarded a $5,000. government grant. The funds will be used for current and future promotional and marketing plans, to make the website more educational and interactive, to offer children a club membership and an opportunity to learn the basics of marketing and promotion by earning a seat on the “Chalk Board of Directors” of the company. The grant was offered by Miami Dade Community Action Agency as a Micro Enterprise Grant and it was my first attempt at grant writing!

Over its lifetime, Legens Publishing hopes to accomplish the establishment of a foundation for needy children in which the children will have a hand in the operation. I aspire to create a repertory acting/performing company to entertain as well as to educate children to pursue spiritual and personal growth as they deal with the challenges of growing up.

We have held two book signings at Borders Books at the Dolphin Mall (picture above) and already have a long list of future regional events planned. Barnes & Noble has purchased the book for their New York store and I expect it will be available in all the Barnes & Noble and Borders' stores very soon.

Entrepreneur Profile: Robert Rogers

I was recently profiled on GablesHomePage.com, a local site about Coral Gables businesses and events.  I had a great discussion about entrepreneurs and small businesses and ways to improve their impact on the city.  Here is a link to the article:

http://www.gableshomepage.com/conversations/2010/05/13/entrepreneur-profile-robert-rogers

The Power of ‘Us’ in Business

One of my least favorite business phrases is: “What’s in it for me?”  Business… real business… is about establishing and maintaining relationships, not just unilaterally deriving a benefit from another party.  Too many business owners get too focused on a winner take all mentality that they lose sight of the power of collaboration with business and the benefits that come with it.  When business owners change the question to: “What’s in it for us?”, business becomes more meaningful.  Here are three reasons why “us” is a more powerful form of business:

1) “Us” focuses on the relationship-

The best kind of business is one that persists.  When you are able to retain a client and do work for them year after year, it maximizes the initial investment that was made to secure the business.  Also, if you have development a good relationship with a client/customer, that will more often than not translated into additional business in the form of referrals.  Also, it will allow you to generate a better reputation, especially if that individual or company provides a positive review or testimonial.

2) “Us” leads to negotiation-

When you are focused on consensus and collaboration, it is far easier to negotiate a beneficial deal for all involved.  It also makes it more likely for parties to be able to openly and frankly discuss current and future opportunities without fearing that information would be “used against them.”  This type of disclosure would leave to more meaningful and informed business decisions and allow for business owners to create more effective and profitable business ventures over the long term.

3) “Us” minimizes conflict-

If both parties are focused on us instead of acting self-interestedly, they are more apt to seek resolution of their problems in collaborative ways instead of through litigation.  Parties will be more flexible and make reasonable adjustments because they know that it is better for all involved.  People are more willing to create payment plans or alternative requirements when they are committed to a collectively beneficial agreement.

 

What are some of the pro’s and con’s that you see to a more “us” focused business?

South Florida Small Business Spotlight: Nebcreations

This week’s spotlight is on a South Florida graphic designer, Nebcreations.  Remember to share with your friends and associates and let them know about this local small business!  Also, if you know of a Miami or South Florida small business that should be spotlighted, feel free to let me know at: www.corallaw.com.

Small Business Spotlight: Nebcreations

On Facebook: Nebcreations Fanpage

What is your business name?

 Nebcreations

How long have you been in business?

A year and a half

What industries do you serve?

We are open to serving anyone who needs graphic/web design work

What motivated you to start your own business?

I was motivated to start my own business because I wanted to give other designers and marketers straight out of college an opportunity to showcase their skills. I also had a strong desire to give back to the community doing something I truly loved to do, which is graphic design work.

If there is one aspect of your business that sets you apart, what would it be?

The thing that sets us apart is our friendly and dedicated customer service team. We stand by our customers every step of the way throughout the designing process, and give them continual feedback and updates on their projects. Our high quality designs is also something that sets us apart.

What is your favorite part about owning a business?

My favorite part about owning a business is the fact that I can be my own boss. It has allowed me to follow my dream and passion of becoming a graphic designer.

Who is your ideal client/customer?

Our ideal client/ customer are non-profit organizations, and other small businesses.

What is something that you have learned as a small business owner that could assist other small businesses?

As a small business owner, I have learned that having a good team by your side really makes a difference in the running of a business. People that are passionate and friendly, and work hard for our customers is key to the success of any business.

Is there anything else that you would like to share about your business?  What is it?

In our business, we make it a point to work with all of our clients on a one-to-one basis. It is a goal of ours to show excellent customer service to our clients. In the future, we also hope to begin offering internships to other designers, marketers, and individuals in the field of management. We want to help out others by offering them more experience, so that they can go ahead and have a better and brighter future.

South Florida Small Business Events

Here are some of the upcoming international business events in the Miami and South Florida area:

 

Miami Herald: Business happenings around South Florida-

Here is the link to the Miami Herald’s list of weekly business events.

 

Latin Business Club of America: Networking Event-

Join Latin Business Club of America for another fantastic Networking Event Tuesday, May 25th, 2010 6:00 pm - 8:00 pm 20 Biscayne Blvd. Miami FL 33132 Where Flagler Meets Biscayne www.MIABiscayne.com FREE ADMISSION COMPLIMENTARY DRINK & APPETIZERS Over $1000*  Cash Raffle and Prizes will be given away Valet parking available: $10 Our last cash winner went home with almost $500 In 2009, we gave away over $15,000 in cash and prizes *$1000 refers to the combined value of cash and prizes that will be given away

Latin Business Club of America Networking Event Joining us at our networking event will be: The Doral and Airport West Chamber of Commerce The Florida State Hispanic Chamber Latin Chamber of Commerce of USA (Camacol) Peruvian American Chamber of Commerce of Florida American Nicaraguan Chamber of Commerce and Panamanian American Chamber of Commerce LET'S GET NETWORKING!!!

 

South Florida International Business Expo-

South Florida INTERNATIONAL

Business-to-Business Expo

Business-to-Business Trade Show – Free Seminars - Awesome Networking – Trading After-Hours

Organized & Supported by Members of the “Alliance to Promote International Trade”

INFO: Broward (954) 565-5750 Palm Beach County (561) 683-8414 Miami-Dade (305) 278-1811

or Publisher@SouthFloridaChamber.org or Register to Exhibit @ www.ChamberRSVP.com

or under Products & Services at www.SouthFloridaChamber.org

PRESENTED BY

Broward County Chamber of Commerce, South Florida Chamber of Commerce, Florida Foreign Trade Association, World Trade Center Miami, Peruvian American Chamber of Commerce of South Florida, Bolivian Business Council, Brazilian American Chamber of Commerce of Florida, Caribbean Trade Center, Chile U.S. Chamber of Commerce, Colombian American Chamber of Commerce, Costa Rican American Chamber of Commerce, Dominican American National Chamber of Commerce, Doral Business Council, Ecuadorian American Chamber of Commerce of Greater Miami, El Salvador American Chamber of Commerce, Florida China Chamber of Commerce, Greater Miami Aviation Association, Hialeah Chamber of Comer & Industries, Nicaraguan American Chamber of Commerce, Puerto Rican Chamber of Commerce Miami, Puerto Rican/Hispanic Chamber of Commerce of Broward County, U.S.-Mexico Chamber of Commerce Inter-American Chapter, Venezuelan American Chamber of Commerce, U.S. Department of Commerce, Enterprise Florida

TEAM EVENT – Together Everyone Achieves More

@ The Miami Free Zone

2305 NW 107^th Avenue, Doral, FL 33172

Up To 300+ Exhibitors & 5,000+ Business Exec’s

International Trading After Hours

Business Expo: Wednesday, May 12^th, 2010

commemorating world trade week 2010

3:30pm – Seminars, Opening Ceremony & Business Expo, 8:30pm – Raffles, 9pm end of expo.

FREE ADMISSION with RSVP Below to Seminars & Expo Includes Hors d'oeuvres, Great Networking & much more!!!

Exhibitor Space Only

6Ft Table Exhibitor Package $175.00

Oversized VIP Exhibitor Space $350.00

Membership & Exhibitor Packages Include:

6 Ft. Table Expo Package, 1 Year South Florida/Broward County Chamber Membership, Free $295 Ad In the South Florida Business News Newspaper, A Tile Ad ($240 Value) for 90 days on www.SouthFloridaChamber.org, Full business listing in our 4 Color Referral Directory, Your Member Discount faxed and e-mailed to all members, Free Classified ad, Free Job Posting, Free Article Submission, Free Coupon ad, Free Professional Gallery Listing plus Much Much More……

ONLY $425.00* (Value $2,320) or OVERSIZED VIP Spot Only $625.00 (Value $2,995)

RSVP PLEASE __#Attending May 12^th __Exhibitor Registration May 12^th __Send Info RE: Below

Company Name __________________________________Contact Name___________________________________

Address__________________________________________________City______________________Zip__________

Phone___________________Fax______________________E-mail________________________________________

___6Ft Table Exhibitor Package $175.00 ___Oversized VIP Exhibitor Package $350.00

_Pkg #1-6’ Package & 1 YR Membership $460* _Pkg #2 – Oversized VIP Exhibitor Spot & 1YR Membership $660.* *= Includes One Time $35 admin fee

_Check ck.#_____ Tot Amt $______ Electricity – $25 Extra Log Onto www.ChamberRSVP.com to register and pay on-line

__ MC,VISA,AE,DISC #__________________________________________________Exp. ________Sig._____________________________

Any refunds requested on this show will be honored towards future shows or advertising. No cash or credit card refunds. BCCC/SFCC is a 501 c 6 non-profit org.

Fax With Payment To (954) 566 - 3398

Or Mail to SFCC BCCC 2425 East Commercial Blvd. Ste 103, Fort Laud. FL 33308

81 Consecutive Sold-Out Trade Shows, Over 16,075 Exhibitors, Over 329,000 Attendees, Millions of Dollars in Transacted Business, Partnerships, Alliances, Contracts, New Customers, New Relationships, New Products!!

INFO: Broward County (954) 565 -5750 Palm Beach County (561) 683 - 8414 Miami-Dade County (305) 278 - 1811

www.BrowardBiz.com www.ChamberRSVP.com www.SouthFloridaChamber.org

Join the Broward County & South Florida Chamber of Commerce on Facebook by clicking here http://www.facebook.com/broward.chamber

Follow the Broward County & South Florida Chamber of Commerce on Twitter - Click thru on this link www.twitter.com/BrowardChamber

For the next 30 days, all business owners in South Florida are entitled to one free job posting on the Broward County & South Florida Chamber of Commerce websites. Send the Job Offered Title and any description of this position and any contact information to Publisher@SouthFloridaChamber.org.

To see the 2009 Official Broward County Referral Directory on-line, log onto http://www.sficc.org/2009-referral-directory.html

To see the 2010-2011 Official South Florida Referral Directory on-line before it goes to the printer, log onto http://www.erhunit.com/erhu/dir/

To see the most current issue of the South Florida Business News Newspaper on-line, log onto http://www.southfloridabizdirectory.com/Newspaper.swf

 

University of Miami: Multi-Chamber Networking Event-

 

Green Day Hialeah-

 

14th Annual Lawyers Strike Against Child Abuse Bowling Tournament-

GRAB YOUR BALL We're Going Bowling!

Family Resource Center of South Florida Presents the 14th Annual Lawyers Strike Against Child Abuse    Bowling Tournament

Saturday, June 12, 2010      Registration 12:30pm Tournament 1:00 pm BIRD BOWL B o w l i n g  C e n t e r 9275 SW 40th St · MIAMI · 305.221.1221 Registration Fee                                        Limited Space! $350 team/lane                                                    Live DJ 4 bowlers per lane                                    Raffle & Auction includes shoes & lunch!                                                  DOWNLOAD THE RESERVATION FORM Questions, call (305) 960-5536 All proceeds to benefit:

Educating the International Small Business Owner

Here are some interesting articles and blog posts for international small business owners:

The Global Small Business Blog: How to do Business in India-

This article discusses and links to some great resources if you are a small business owner interested in doing business in India.  It is always important to make sure you cover all your bases when entering in to a new market.

America’s Best Business Practices: What Color is Your Small Business?-

Here is an article that gives some insights into the “Green Revolution” and its impact on small businesses.

E-Zine Article: Two Million Jobs Are Coming to the United States-

Here is an article about the potential impacts of the Export Initiative of the White House.

Entrepreneur Daily Dose: Listening in on the President's Entrepreneurship Summit-

Here are some insights that will help small business owners understand the focus and direction of the President regarding entrepreneurship.

MoneyTalksNews: Five Steps to Turn Your Hobby Into a Business-

Small businesses often grow from a hobby or interest of a small business owner.  Here are some tips if this is something you are considering.

MyVenturePad: Do you blog for international business?-

Here are some tips about the role that blogging can play in marketing your international small business.

The Daily MBA: The Fun of Guest Posting-

Another way to promote your business/material is by guest posting on some other small business blog or forum.  Here are some reasons why it may help your small business.

This Week In Review: Small Business Blog

Here is what we were talking about this week:

Small Firms Need a Healthcare Checkup as Laws Evolve

Robert Rogers’ Miami Herald article on the impact of Health Care Reform on Small Businesses.

International and Small Business Events in South Florida: Week of April 19, 2010

A sampling of events and resources that are on the horizon for Miami small businesses.

5 Ways to Improve Your Small Business Operations

Some times for all small business owners, start-ups and seasoned, that will help improve operations.

International Articles and Resources for Global Small Businesses

Some great places to go in order to get information for international small business success.

South Florida Small Business Spotlight: SOLUTIONS Insurance Services

This week’s Small Business Spotlight.

 

Enjoy and share!

South Florida Small Business Spotlight: SOLUTIONS Insurance Services

This week’s spotlight is on a South Florida insurance company, SOLUTIONS Insurance Services.  Remember to share with your friends and associates and let them know about this local small business!  Also, if you know of a Miami or South Florida small business that should be spotlighted, feel free to let me know at: www.corallaw.com.

 

Small Business Spotlight: SOLUTIONS Insurance Services

 

What is your business name?

SOLUTIONS Insurance Services

How long have you been in business?

3 years, 4 months

What industries do you serve?

Not focused on any one industry – the partners in the business have significant experience in healthcare including private physician practice, hospital and insurance as well as wireless telecom and the non-profit sector.  Our commercial clients cover many industries including medial, video production, interior design, restaurant/bar and more.

What motivated you to start your own business?

To prove that excellent customer service could be provided in this field.

If there is one aspect of your business that sets you apart, what would it be?

We cover group and individual clients. For our business clients we have additional business support services including payroll processing, human resources and employee training and development.

What is your favorite part about owning a business?

The ability to adapt quickly to fit a customers need.

Who is your ideal client/customer?

Two – 1) Self employed individuals or individuals with families that need health coverage. 2) small businesses with 4 or more employees that would like to offer benefits as well as save money while doing so.

What is something that you have learned as a small business owner that could assist other small businesses?

Many small business owners do not realize the flexibility they have in offering employee benefits and the potential tax savings.  It’s possible to offer benefits to your employees with NO cost to you and potentially even with a tax savings.

Is there anything else that you would like to share about your business?  What is it?

Contact Information: 

954-839-6375 or 800-928-7449 ext 1670

ghardy@solutionsinsuranceservices.com

http://www.solutionsinsuranceservices.com

International Articles and Resources for Global Small Businesses

Here are some places to get articles about international small business:

The Global Small Business Blog

Small Business CEO

25 Small Business Experts

The Entrepreneurial Mind

Go Global Without Waiting to Grow Up- Small Business Trends

 

Operating in the international environment can be difficult.  Listed below are some resources for global small businesses to use.  For more visit: www.corallaw.com.

International Small Business Resources

CNN Money International Small Business Resource

IRS International Taxpayer Issues- Small Business

Guide for International Small Business- Import/Export

Business.gov International Small Business- Import/Export Guide

Wells Fargo International Small Business Banking Services

American Express International Small Business Resources

UPS Capital Program for International Small Business

Reuters International Small Business News

International Small Business Guide to International Dispute Resolution

Small Business Notes- International Trade Information

International Council for Small Business

International Small Business Finance Information

International Small Business Guide from My Own Business

International Small Business Resources from the European Council for Small Business and Entrepreneurship

SBA Export Finance Program for International Small Business

5 Ways to Improve Your Small Business Operations

Every small business wants to find more efficiencies, save on costs and thereby generate a greater profit.  Add your comments on things you think also help.  Here are 5 ways that a small business owner can improve their small business operations:

Establish a Plan

The first key to any sort of improvement is the lay out a plan.  Put it writing and spell it out clearly.  Planning can occur on many different levels and at many different times.  If your company has several areas of operation, you can address one issue at a time and therefore spread out your planning time.  Regardless of how you structure it, though, it is critical to create a plan for your operations.

Research Your Industry

It is critical to constantly educate yourself on what you are doing.  Take a look at your competitors.  What are they doing to be successful?  Why are they doing what are they doing?  What can you do better?  Also, take a look at businesses that started in your industry and then failed.  Why did that happen?  What did they do that lead to failure?  How does that compare with what you are doing?  Also, research the processes that you use in your business and compare those to similar industries and see what they do.

Measure Your Changes

For any plan to really be successful, you need to have a way of measuring success.  When you sit down and plan out the things that you will do to improve your operations, it is critical that you spell out how you are going to measure it.  What are you doing to track the changes?  Who is in charge of documenting the information?  What numbers are most important for you to see that the changes are working?  Make sure your plan comes with a way of evaluating it.

Re-evaluate Your Small Business

Always take time to go back to your original plan and re-evaluate the things that you are doing in your small business.  How have the circumstances changed?  What can we continue to improve?  What is working?  What should we discontinue?  This process of re-evaluation is enabled by effectively created metrics under your plan, as addressed above.  Always be willing to make adjustments to improve your business, but have a real reason for when you make those changes.

Delegate in Your Small Business

As much as is practicable in your business, assign tasks to other people either internally or via out-sourcing.  This becomes even more effective when you have a good handle on the talents of the individuals that you are using for delegated work.  If you know your employees well, you may be able to delegate some tasks, such as social media management, that might not normal fall under the purview of their responsibilities but that they have a great aptitude for.  The more you can maximize everyone’s efforts in the business the better your operations will be.

 

What are your thoughts?  Add you comment below:

International and Small Business Events in South Florida: Week of April 19, 2010

Here are some upcoming events that small businesses can look out for in the coming weeks:

Week business events listed in the Miami Herald-

http://www.miamiherald.com/2010/04/19/1581465/business-agenda.html

Palm Beach Post Business Events-

http://events.pbpulse.com/search?cat=3&st=event

Ft. Lauderdale Credit Repair Workshop-

http://www.sun-sentinel.com/business/sfl-credit-repair-workshop-0421,0,2021621.story

BizBash Expo Event-

http://premierguidemiami.com/bizbash-expo-debuts-in-florida/

Small Firms Need a Healthcare Checkup as Laws Evolve

Health care reform generated a lot of discussion and debate.  Now that the bill has passed, small business owners need to evaluate the impact that the new law will have on their operations.  Because of the importance of the issue, I wrote the following article for the Miami Herald.  What are your thoughts?

Miami Herald Article: http://www.miamiherald.com/2010/04/19/1583525/small-firms-need-a-healthcare.html

South Florida Small Business Spotlight: A Virtual Assistant 4 You

Each week, I spotlight a different small business with the intent of showcasing the variety of skills and opportunities that are presented in the small business community.  This is also to give small businesses a voice on their product/service as well as running a business.  For more questions or a request to be spotlighted, please send me an email at: www.corallaw.com.

This week the spotlight is on: A Virtual Assistant 4 You.  One of the key elements of owning a small business is knowing how and when to outsource tasks to other people or businesses.  A Virtual Assistant 4 You assists other small businesses manage administrative tasks so that the business owner can focus their time on what they do best.  Learn more below:

 

What is your business name?

A Virtual Assistant 4 You - I help small business owners create more time in their day so they can make more money in their business.

How long have you been in business?

I have worked as a Virtual Assistant (VA) on a part-time basis for over 20 years for several clients.  I started my full-time VA business just over 1 year ago.

What industries do you serve?

My skill set can be applied to virtually any type of industry.  My clientele consists of:

• Attorneys
• Authors
• Executive Business/ Personal Coaches
• Freelance & Technical Writers
• Motivational Speakers
• Non-Profit Organizations
• Personal Fitness Trainers
• Retail Store Owners
• Software Consultants
• Etc.

What motivated you to start your own business?

As previously mentioned, I have worked part-time in my field for over 20 years.  I chose to follow my passion for a career I enjoy, and am now translating it into a full-time business.  I also wanted to have more freedom to create a more balanced life with my family.  I am able to work from home and devote quality time to my 5-year old son, Spencer.  Becoming an entrepreneur has been a very rewarding journey, on many levels. 

If there is one aspect of your business that sets you apart, what would it be?

I help entrepreneurs remove items off of their “To-Do” list, so they no longer have to spend nights and weekends just managing the “busy work” of their business.  They can stay focused strictly on the long-term growth and success for their business.  I provide my own office space, equipment and software.  My clients pay me strictly for the time I work for them, which is 100% productive time.  When clients work with me, they have a sense of having a partner in their business. I help them by managing their administrative workload and I provide them with ideas and strategies for their business they may not have thought of themselves.  I offer a presentation titled “10 Benefits of Working with A Virtual Assistant 4 You” on the front page of my website at http://www.AVirtualAssistant4You.com.

What is your favorite part about owning a business?

I enjoy the fact that I can be in charge of creating my own marketing ideas. Being able to express myself through the messages I share on my blog and my website has been most rewarding.  My business actually reflects who I am and what I love to do.  I also love that I run my business out of my home office, so I no longer feel like I am “wasting time” driving back and forth to an office each day, and I am able to cut costs on fuel.  I can’t wait to start working every morning and the fact that I can sip on my coffee in my robe and slippers and craft a blog post is very appealing.

Who is your ideal client/customer?

My ideal client is typically a small business entrepreneur or “solo”preneur who works from their home office.  They know they need an assistant, but they don’t have additional office space, extra equipment and software.  I provide all of these items with my service.  A client may have a need for someone to assist them on an “as needed” basis or for a set amount of hours each month, and they pay strictly for the time I work them.

What is something that you have learned as a small business owner that could assist other small businesses?

I would suggest to other small business owners to never stop marketing.  Although you may feel you have enough clients in the “pipeline”, you want to continue to find creative ways to market your business.  I offer my services to clients to assist with that process, so it doesn’t feel like a never-ending task.

Is there anything else that you would like to share about your business?  What is it?

I work with clients who either are perfectly capable to manage their workload, but simply don’t have the time and/or clients who don’t enjoy or know how to manage their administrative workload.  Either way, I can help.

LinkedIn Conversations: What is the Most Effective Way to Market an International Business?

Effective marketing is critical for any business but can be especially nuanced for small businesses that operate internationally.  Here are small business tips from the latest LinkedIn conversation:

What is the most effective way to market an international business?

(From the International Business group on LinkedIn)

From Glynis Ross-Munro:

I've done a lot of international marketing (and taught it) for a niche market (ultra precision engineering). You have to be culturally fluent, very internet savvy, good at written communication and have excellent CRM skills. You live and die by your passion for your CRM system.
Trust and networking don't need face-to-face interactions. They need time, integrity, my-word-is-my-bond (but check the numbers and follow up), patience and (again) cultural fluency. They need a lot of thought about what constitutes meaning and value for "the other guy." (These days I teach cultural fluency and communication across distances and differences too.)
Another important issue is that networking with international business and economies or cultures can be done with someone who is almost your next door neighbor. I spend about a third of my year's work on ibsummit.org and similar unpaid projects, bringing together binationals from the megaregion where I live, building connections and creating opportunities for people to learn how to work together. The global economy is merely a series of circuits of connection - marketing means climbing on to these circuits in ways that fit the needs of others, and delivering what people need, effectively, sustainably and in a differentiated, valuable way.
:) Glynis

From John Papathanassiou:

Glynis,
I agree with most of your comments. But, there are regions/trerritories in this global marketplace that do require face to face meeting, especially in some of the devoloping regions of the globe. Maybe not immediately, but you will reach a point in the relationship that the face-to-face meeting is a must. This will help reinforce "my-word-is-my-bond" and able you to explore other products, markets, and services in that territory.
John

From Glynis Ross-Munro:

Hi John
I agree completely. In some cultures, business will never happen until you have eaten together, and in others, there is simply no way forward without spending time together.
It's also a question of the the difference between marketing and sales. You can create awareness of your products and services, build your brand etc in many long-distance ways, but a significant sale often depends on a more powerfully immediate demonstration of your claims of quality and service, and proof that you consistently act in a way that creates value and deserves trustworthiness.
In diffuse and collectivist cultures, that really means face-to-face.
In parts of Africa, that is still the only possible way to do business.
Nevertheless, I have sold millions of dollars of equipment to people I have never met, even from Far Eastern cultures, through patient, ethical communication and consistent responsiveness, with reliable and helpful information. This was within a recognized brand, but it was very interesting to watch how the nature of business changed (letters of credit becoming unsecured simple bank transfers etc).
Marketing means different things in different cultures, but one thing that always amazes me is how quickly people find out who is trustworthy and who isn't. The world is a very small global village where reputation is concerned. :)glynis

From John Papathanassiou:

Well put and very insightful.
All the best,
John

Miami and South Florida Business Events

Here are some upcoming event for South Florida and Miami-area businesses.  If you know of other events that should be listed, please let me know:

Miami Herald Event List-

The Miami Herald outlines upcoming events at the above linked page.

March of Dimes Happy Hour-

 

Colombian Chamber of Commerce Event:

BUSINESS OPPORTUNITY!

The Colombian American Chamber of Commerce in Miami, cordially invite you to participate in EXPOCOLOMBIA that will be held in Miami April 23rd, 24th and 25th of  2010.

Pre-screened business-to-business meetings will take place Friday April 23rd from 9:00 a.m. to 6:00 p.m.. All meetings are free of charge for U.S. counterparts, but appointments are required. To schedule your one-to-one appointments with the visiting delegation, contact Juliana Figueroa at 305-4249128 or jfigueroa@colombiachamber.com.

 

The Organization of Women in International Trade Event:

The Organization of Women in International Trade
(OWIT- South Florida)
The National Association of Women Business Owners
The Professional Black Book Club
&
&
Nicole Shelley Models by The One On One Group
present
IBN
(International Business Networking)
April 28, 2010
6:00PM-9:30PM
Viceroy Miami
Club 50
485 Brickell Avenue,
Miami Florida 33131
Welcome Drink
Hors d'oeuvres
Business Networking
followed by
After Hours Beauty Bar
Light Entertainment
Informal Modeling
Door Prizes
Business Image Stylists
WIN A FREE TRIP TO BIMINI BAY!
Gift bags and more....
Music by
Saxophone Player, Andrea
Dress Code: Business Chic
RSVP
info@owit-southflorida.org
Cost 
$10 members
$20 non members
THE ONE ON ONE GROUP 

 

Miami Finance Forum Event:

 

Center for Hemispheric Policy Mexico Event:

Mexico: Opportunities for Change

Panelists

Gabriel Casillas

Chief Economist, JP Morgan Chase & Co., Mexico City

Luis Rubio

Chairman, Center of Research for Development (CIDAC), Mexico City;

Co-Chair, “Mexico Under Calderón” Task Force

Manuel Suárez-Mier

Economist in Residence, School of International Service, American University; Washington, D.C.;

Former Representative of Mexico’s Attorney General in the United States, Embassy of Mexico

This event is generously underwritten by the Tinker Foundation

Supporting Organizations:  Georgetown University Club of Miami, Miami Council for International Visitors, Oxford University Society and US-Mexico Chamber of Commerce

Media Partners:  AméricaEconomía, Hispanic Target Magazine, Latin Business Chronicle, LATIN TRADE, LatinFinance

and Mercado de Dinero

Tuesday, April 20, 2010

Location:  JW Marriott Hotel                  1109 Brickell Avenue

Time: 8:00-8:15 a.m. Registration and Continental Breakfast            8:15-9:45 a.m.  Presentations and Discussion

Program Fee:  $30; Academics and students – free admission with valid ID

Registration: By email to chp-rsvp@miami.edu or by fax at (305) 284-9871.

Payment:  Please make check payable to Center for Hemispheric Policy. Mail check with registration form to: Center for Hemispheric Policy; P.O. Box 248297; Coral Gables, FL 33124-6535.

Cancellation policy: By email, fax or telephone, before 12:00 noon, Monday, April 19, 2010

For more information, please call Patricia Salinas at (305) 284-3707, or visit our website at www.miami.edu/chp .

 

Broward County Chamber of Commerce Expo:

Greetings! I wanted to let you know that I am one of the speakers tomorrow at this event!  *7:30 pm - 8:00 pm (Palm Theater): Law of Attraction Marketing & Client Manifestation Tactics with Coach Evie Grow Your Business Seminar Program at the South Florida Chamber of Commerce Expo April 13. When You RSVP the event is FREE!!!!!

Listen to 18 Speakers for FREE!!! "Grow Your Business Seminar at South Florida / Broward County Chamber of Commerce Expo THIS TUESDAY, April 13. WHEN:                April 13 (Tuesday), 3:00 PM to 8:00 PM WHERE:              Embassy Suites Hotel in Boca, 661 NW 53rd                             Boca Raton FL, 33487 HOW MUCH:       Free* (Only when you  RSVP with the link in this email, otherwise $10) RSVP with this link and save the $10 admission fee and attend at NO COST as our guest (but you must RSVP). http://southfloridachamber.eventbrite.com EXPO SEMINAR SCHEDULE - 2 Tracks to Choose From: 3:00 pm - 3:30 pm: Check-in 3:30 pm - 4:00 pm (Palm Theater): Take the Stress Out! The Fastest & Easist Technique to Reduce Stress in Your Business & Personal Life 3:30 pm - 4:00 pm (St Croix): Alternative Financing Options for Small Businesses in Today's Economy by Palm Beach Small Business Development Center (SBDC) 4:00 pm - 4:30 pm (Palm Theater): Keys to Successful Networking in this Economy 4:00 pm - 4:30 pm (St Croix): SBA Programs & Services presented by the Small Business Administration 4:30 pm - 5:00 pm (Palm Theater): Financial Solutions for Business Owners 4:30 pm - 5:00 pm (St Croix): Top 10 mistakes Businesses Make When Taking Credit Cards + 12 Requirements to be "PCI Compliant" 5:00 pm - 5:30 pm (Palm Theater): Simple Ways to Maintain Your Health, Work & Life Balance 5:00 pm - 5:30 pm (St Croix): "Mindstorming, Networking & Referral Session" for Women from the Chamber's NEW Women's Division(5-6pm) 5:30 pm - 6:00 pm (Palm Theater): How to Increase Your Staff Productivity and Get 40 Hours of Work for 40 Hours of Pay 5:30 pm - 6:00 pm (St Croix): continued..."Mindstorming, Networking & Referral Session" for Women from the Chamber's NEW Women's Division (5-6pm) 6:00 pm - 6:30 pm (Palm Theater): How to Win US Federal Government Contracts for Your Small Business 6:00 pm - 6:30 pm (St Croix): Globalization: The Future of Business (and how you can cash in) 6:30 pm - 7:00 pm (Palm Theater): How to Turn Ideas Into Businesses in 1 Day 6:30 pm - 7:00 pm (St Croix): 7 Benefits of Creating a Corporate Wellness Program for Your Business 7:00 pm - 7:30 pm (Palm Theater): Getting Started with Online Marketing and Social Media for Business 7:00 pm - 7:30 pm (St Croix): Healthy Life = Healthy Business. Tips on Business & Health Success from a Doctor in Business. PLUS Live Q & A with a Board Certified Doctor. $2,000 in Raffles. *7:30 pm - 8:00 pm (Palm Theater): Law of Attraction Marketing & Client Manifestation Tactics with Coach Evie 7:30 pm - 8:00 pm (St Croix): Running a Service Business in This Economy presented by the Palm Beach SBDC 8:00 pm - 8:30 pm (Palm Theater): "Game Theory" & Entrepreneurship Attend some or all, but be sure to check out the exhibitors at the EXPO  while you're there! The Seminars are packed with information and NOT sales pitches. All seminars will start ON-TIME and are 30 minutes in length. We, along with the South Florida / Broward County Chamber of Commerce are committed to helping you grow your business and enhance your professional skills. RSVP Now to get your ticket emailed to you so you can Attend Free: http://southfloridachamber.eventbrite.com

South Florida Small Business Spotlight: Pati Vargas Entertainment

Each week, I spotlight a different small business with the intent of showcasing the variety of skills and opportunities that are presented in the small business community.  This is also to give small businesses a voice on their product/service as well as running a business.  For more questions or a request to be spotlighted, please send me an email at: www.corallaw.com.

This week, the spotlight is on Pati Vargas Entertainment.  Look for them to help out with your next event or promotion. Enjoy getting to know the company!

What is your business name?

PATI VARGAS ENTERTAINMENT

How long have you been in business?

3 1/2 YEARS

What industries do you serve?

CORPORATE, ARTS & CULTURE

What motivated you to start your own business?

MY PASSION, KNOWLEDGE AND RESPECT IN THE FIELD I'VE GAINED

If there is one aspect of your business that sets you apart, what would it be?

MY ABILITY TO WORK SPANISH PRODUCT IN THE ANGLO MARKET WITH EASE AND SUCCESS

What is your favorite part about owning a business?

I DO NOT WAIT FOR APPROVAL TO CONTINUE WITH A PROJECT

Who is your ideal client/customer?

EVERYBODY, I WILL WALK THE CLIENT/CUSTOMER THROUGH THE PROJECT AND HELP IN OTHER FIELDS TO MAKE EVENT SUCCESS

What is something that you have learned as a small business owner that could assist other small businesses?

YOU WORK 24/7 WITHOUT REALLY WORKING 24/7, SCHEDULE AND ORDER COME BEFORE THE PASSION AND DRIVE TO SUCCEED IN THE BUSINESS. 

Is there anything else that you would like to share about your business?  What is it?

ANYTHING IS POSSIBLE IN AN VERY PLANNED OUT MANNER, GO VERY SLOW BUT ON TARGET.  NOTHING, ABSOLUTELY NOTHING IS IMPOSSIBLE TO REACH.  I.E.; REACHING TO DISNEY AND EVENTUALLY TAKING ONE OF THEIR MUSICALS ON TOUR WAS AN ABSOLUTE, AGAINST-ALL-ODDS SITUATION THAT CAME OUT BRILLIANTLY.

LinkedIn Conversations: What is Your Greatest Asset in International Business?

Each week I will start a different conversation in a LinkedIn group about a topic of use for small business owners.  I will post the responses to that conversation here in the blog with links to the contributors.  Often it is in the conversation that we get the solutions we need for our business.  Below is the first conversation:

What is your greatest asset in international business?

(From the International Business group on LinkedIn)

From Atacan Arica-

Robert:
I would like to use couple of bullet points for this question. I would assume that people commenting after me will change the priority of my list with their own experiences...
1) Language abilities well enough to understand the minute details of proper wording & correct translation in the context.
2) Great understanding of the culture/country/history of the colleagues that you are dealing with. Understanding of their "National Pride" factor.
3) Understanding of the business customs and how it is conducted (office table or dinner table) as well as time management expectations-a New York minute is different than New Delhi minute.
4) Understanding of how the management decisions are made and who makes them. How do they say "no" to you or to your business endeavor. Different management styles (American, European or Eastern) will yield different results.
5) Finally: Patience.
Hope this helps.
Ata

Response from Ursula Pfahl-

Ata:
Excellent list of attributes required for success in doing business internationally.
Ursula

Response from Lionel Frey-

Ata:
Well said. The cultural aspect cannot be understated. There are so many varying customs when it comes to things like even presenting a business card to friends in other countries that it really pays to make an effort in understanding those nuances even prior to beginning building relations in those markets. Recent experiences in both Brazil and India show marked differences in certain aspects, while some other aspects seem more universal.
A deeper understanding of those customs results in more trust built, which inevitably leads to stronger opportunities for business.
Lionel

Response from Jay Banerjee-

Ata:
All contributors correctly state the key factors. On how to ensure success and grow your business in the particular region depends (depending on the nature of the business), on having a trusted, dependable and well-respected local partner, or presence. Many failures and financial misadventures are attributable to either a lack of it or the determination to develop the local foothold over time, as a Global Company doing business locally. Would you agree?
Jay

Response from Eric Delarue-

To what Robert said, I would add
6/ Respect: Too often would-be exporters treat their overseas clients as second rate customer, i.e "we should do business the way we do it here in the U.S"
7/ Understanding that " I am interested " in China does NOT mean " I am interested" in Germany, i.e the ability to interpret the same business statement across various business cultures

Response from Atakan Arica-

Jay:
I would agree with you that it is crucial to have a local trusted partner and It should be cultivated over time as you stated.
Market entry strategies (as well as exit strategies) will be different based on your product/service and usually needs to be modified for the local tastes/needs. A competent partner is certainly valuable to work with customization as well as creating the backbone infrastructure for the local human talent management for expanded operations. A steady pipeline of qualified personnel with the right management team will create the necessary sustainable operations and hopefully the profits as well. Local operators can also mitigate the political risk as well as the unfortunate corruption in certain environments.
My last paragraph sounds very cliche but I have met many successful & and smart operators that did not subscribed this simple plan & in return, they lost their sizable investments in foreign countries.
Ata

Response from Arthur Michael Devine-

My best asset is understanding people. This helps overcome all barriers.

Response from Marty Gofberg-

My best assets is the ability to communicate and help parties and stakeholders in conflict come to a equitable solution that is durable and long lasting. The tricky part is the turning those assets into viable business revenue,
Hence the reason for this social networking site and the ability to connect with so many potential consumers of dispute resolution services worldwide.
Please feel free to contact me if I can be of service.
Kindest regards to all !
Marty Gofberg

Response from Joe C. Burke-

I would add: a nonstop, proactive effort to understand the cultural and business practices of each country in which you would operate. Also, a concerted effort to learn how to pronounce and remember, names. It is a great insult to mispronounce someone's name in many cultures.

Response from B. Lee Jones-

Ata,
Understanding...the people, their culture and their language. Being multi-lingual has always opened many doors for me in business.

Response from Dirk Seggelmann-

Robert:
I believe to summarize, it comes down to exactly the two success factors that matter most in any business: Information and Communication
You need to not only be able to speak to people in their native language, but also be able to know what they truly understand when you say something. If you consider information not a product, but a human process of interpretation, I think you are on the right way to get inside the business and the people in the foreign country.
I know this might be a rather academic or philosophical rather than practical approach, I find it an important perspective nonetheless that should help you formulate the questions that you should be asking your future partners/customers in the foreign country.
Good luck,
DS

Response from John Papathanassiou-

Dirk,
I like Lee Jones' response. It is straight to the point and accurate. I would have also included patience, lots of patience, as well.
In working the international marketplace, do not be rushed. Learn the ground rule well and quickly, because each country/region/territory has its own idiosyncrasies.

Partners for Self Employment Small Business Seminar:

I will be teaching at the following event-

PARTNERS FOR SELF EMPLOYMENT INC

PRESENTS

A FREE WORKSHOP BY

ROBERT ROGERS, P.A.

“LEGAL ENTITIES”

LEARN THE BEST WAY TO STRUCTURE YOUR BUSINESS

IF YOU OWN OR WANT TO OWN A BUSINESS YOU CANNOT MISS THIS WORKSHOP!

Business Entity Workshop Outline:

I. Title

a. “Understanding Florida Business Entities”

II. Discussion items

a. What are my options for business structuring in Florida?

b. What are the general tax consequences of each business entity?

c. How will each business entity protect my personal assets?

d. Learn how to use company structure to create flexibility in ownership.

e. How can I structure my business to prepare for future success and growth?

f. How can I change my entity if a different one is a better fit for my company structure?

g. Review concerns specific to small and emerging businesses regarding entity setup.

III. Sidebar Items

a. Develop a general understanding of business entities in the state of Florida

b. Gain valuable information from an attorney about how to use the Florida business entities.

c. Due to limited seating please RSVP: cornell@partnersforselfemployment.com

d. When: April 7 2010

e. 7pm-8:45pm

f. Where: 3000 Biscayne Blvd. Ste. 215, Miami, FL 33137

g. FREE PARKING AVAILABLE

DUE TO CONSTRUCTION ON BISCAYNE BLVD

PLEASE ENTER 30^TH STREET FROM NE 2d AVENUE

3 Reasons You Should Use Google Alerts In Your Business

Love it or hate it, Google has created numerous web resources that can be of great benefit to business owners.  One such resources is the Google Alert feature.  Here are three reasons that your business should consider using Google Alerts:

 

Monitor Your Brand-

Google Alerts can be an excellent way of monitoring your brand on the internet.  By setting up an Alert for your company name, a product, or your own name, you are able to track what is being said about you or your product on the internet.  This allows you to efficiently respond to any potential concerns in a timely way and better engage in the conversation about your brand.

 

Monitor Your Competitors-

Also, as you are monitoring your own brand, you can also monitor what competitors are doing or what is being said about them using an Alert.  Again, by doing a search for a major competitor’s name/products, you can track what their successes and failures may be and adjust your marketing/game plan accordingly.  This can be an effective resource for market research and SWOT analysis.

Understand Trends in Your Industry-

By using Google Alerts to monitor industry topics, you will be better able to adapt what you are doing to changes in your industry.  You can also gain access to resources that will help you improve your understanding of general business topics that you may feel you need some further education on.  The benefit is, whatever you are interested in tracking and learning about, you can monitor with a Google Alert.

 

What other resources do you suggest using?  Add in the comments below:

Today in Business Blogs

Included below are some links to business blogs on the internet today:

Customer Complaints are Good for Business

This article discusses the increased access that we have to customer complaints because of social media and important principles to implement as we respond to those complaints.  We must always evaluated what is at the root of that complaint and use it as a catalyst to improve ourselves and our business.  It goes beyond simply responding.  Complaints really should be agents for change and that requires a bit of humility on our part.  Get more information by reading the article.

Prenuptial Planning for Business Partners

Clearly outlining interests and expectations are boons to managing any growing business relationship.  Business owners should take the necessary time to evaluate potential issues and how you deal with them at the onset of the relationship; not when the problems arise.  This article includes some good tips about how to go through that planning process.

Why Small Town Small Biz Has an Advantage at Using Social Media Tools

Social media is creating tools that are becoming more and more localized.  So, while it is also easier to engage the world, we should also recognize the benefits in engaging our local audience.  This article has some great information in that regard.