Given the state of the global economy, it is essential for businesses to explore alternative markets. Given advances in technology, transportation, and logistical support, more than ever, small businesses are able to be market players internationally. But just because you can do business internationally doesn't mean that you should. International business requires a different type of preparation, cultural understanding, and business management style. Here's an interesting article about certain marketing strategies businesses can use, and should use, when operating internationally.
Monday, August 10, 2009
Marketing Strategies in International Business
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