Expanding on some of the principles of marketing, localization and internationalization discussed already. Here are two articles that articulate what businesses need to look for as they expand into any market. Two keys: Improve your planning and research your market. Here you go…
http://ezinearticles.com/?Could-You-Extend-Your-Business-Abroad?&id=2457621
http://ezinearticles.com/?Think-Local,-Act-Global-For-Businessmen&id=2440915
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