Joint venturing is an excellent way for small businesses to compete as if they were “bigger.” A couple key elements to consider when contemplating joint venturing: 1) How healthy is the match and what are the collective goals?, 2) What protections are needed related to collective and individual liabilities or expenses?, and 3) What is the length of time and what are the conditions of the joint venture? These elements should be thoroughly discussed by both parties in order to determine whether or not to venture together. Here is a great article from BusinessWeek that gives further information in that regard:
http://www.businessweek.com/smallbiz/tips/archives/2009/10/work_with_firms.html
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